Development Trend Of Global Dietary Supplements Market

Dietary supplements are defined as those made primarily from vitamins, minerals, animal and plant extracts, and other bioactive substances to achieve balanced nutrition and improve overall health.

Dietary supplements are defined as those made primarily from vitamins, minerals, animal and plant extracts, and other bioactive substances to achieve balanced nutrition and improve overall health. Dietary supplements are not intended to treat diseases, cannot replace normal diet, and do not cause any acute, subacute, or chronic harm to the human body. Currently, China is one of the most active countries in the global dietary supplement industry, serving as both a major producer and supplier of raw materials and one of the most promising consumer markets for development.

Scientific research and experimental results show that consumers can take dietary supplements to replenish the body's nutritional needs to protect their health. Especially since the outbreak of COVID-19, more and more consumers around the world have used related products to improve their immunity and help fight viruses and diseases. Meanwhile, in recent years, more and more young people have joined the health preservation army, becoming a new force in the market of dietary supplements, driving market expansion. Driven by factors such as aging population and younger health, the industry has grown strongly, and the new trend of diversified consumption has also driven rapid growth in various sub sectors of the industry, entering a new cycle of innovative development. 

Immune health has become a popular health trend. At present, the main components of immune dietary nutrition supplements are vitamins, minerals, herbal extracts, probiotics, amino acids and Omega-3 fatty acids, etc. The dosage forms involved are soft gel or capsule, tablet, powder, liquid, etc.

Functional mushrooms and their extracts have attracted more and more consumers due to their natural characteristics and immune enhancing effects, and have great development potential. The Asia Pacific region is the world's largest producer of mushrooms, with China being the largest supplier. Grey tree flowers can enhance immunity and contribute to liver and skin health. Some nutrition and health companies are also considering functional fungal mushrooms such as Lion's mane mushrooms, coriolus versicolor mushrooms, and chaga mushrooms when developing new products.

From the perspective of new product releases, according to Innova Market Insights, the global release of new dietary supplements has continued to grow in the past five years, with the number of new product releases expanding by 2.5 times. Among them, vitamin/mineral supplements and plant/herbal supplements are the subcategories with the highest proportion of new dietary supplements. From the perspective of global market development, the fields of immune health, gastrointestinal health, cardiovascular health, and beauty health products are developing rapidly.

Among them, the application of liposome technology not only improves the bioavailability of the product, but also changes the dosage form of the product, such as developing products in the form of oral film. Currently, a search has been conducted on products using liposome technology in dietary supplements in the United States. There are approximately 30 products on the market, mainly made from ingredients such as quercetin, trans resveratrol, vitamin C, coenzyme Q10, and vitamin D.

The synthesis and biological manufacturing of nutritional functional substances is a development hotspot and future focus of attention. The traditional production methods for nutritional functional substances are animal and plant extraction or chemical synthesis, which have development bottlenecks such as insufficient sources of extraction materials, severe pollution in chemical production, and allergens in animal and plant tissue extraction products. With the development of biotechnology, more and more dietary supplements are using synthetic biology techniques to reconstruct the metabolic pathways of functional nutritional chemicals in microorganisms, achieving their industrial, large-scale, and efficient synthesis.